Capturing the sales narrative and analyzing to close more deals.

The Sales Conversation is the Single Source of all Truth

Everything in the conversation isn’t important – but everything important…


What Sales Tech Can Learn From Carroll Shelby 1

What Sales Tech Can Learn From Carroll Shelby

All the way back in 1966, Carroll Shelby understood something about racing that…


Great sales coaches use experience and data to make better teams

Is Your Sales Coaching Skewed?

Over the years, I’ve spent a lot of time, money, and effort on sales coaching,…


Analyzing Sales Dialogue – Where Sales Enablement Is Headed 2

Analyzing Sales Dialogue – Where Sales Enablement Is Headed

Sales managers look at many metrics to estimate the forward movement of a…